Why Do So Many Leaders Stop at “Good”?
One of the many authors that shaped my views on leadership and high-performing organizations is Jim Collins. In his classic book, Good to Great, Collins offers a powerful insight: the biggest barrier to greatness isn’t bad leadership — it’s good leadership that has stopped growing.
I hear it often in my discussions with senior leaders when asking about leadership coaching:
“I’m good.” “I already went through a leadership program.” “I learn most of what I know on the job.” or the classic, “I’m my own best coach.”
All can true for a “good” leader, but being “good” can quietly become a ceiling of mediocrity. A ceiling where you or your organization become irrelevant. Just like in Jim’s book.
The best leaders — the ones who truly go from good to great — share one trait: they never stop developing themselves. They stay curious, seek feedback, and willing to look honestly at how they’re showing up. They are constantly looking for ways to improve and level-up their leadership competency.
That’s where coaching comes in. Coaching isn’t for the unprepared or the uncertain. It’s for leaders who want to stay sharp, self-aware, and intentional. It’s a space to:
- Confront the “brutal facts” with honesty and courage
- Reconnect with purpose and values
- Strengthen influence and leadership presence
“Good” is a milestone. “Great” is a mindset — one that requires continuous learning and reflection.
If you’re ready to go from good to great as a leaders, let’s schedule some time together.